If you take even the slightest interest in the design of your toothbrush, the history behind your washing machine, or the evolution of the telephone, you'll take an even greater interest in this new book. Individual designers and design firms can be referenced directly via the A-Z of Industrial Design section; here you'll find the likes of Enzo Ferrari, Philippe Starck, Zanussi and Apple Computer, among many others. Exploding with color, aesthetic, and style, Industrial Design is both informative and fun; you'll have a hard time putting it down. An invaluable reference book!